Niche & Product Audit
Find out whether a niche is worth entering before you pay for inventory.
Toolkit
The modules that fix each stage
Every problem the diagnosis finds points to a module here. Each one does a specific piece of agency work and says what you enter, what it needs and what you get.
Not sure which module you need? Run the free diagnosis – it builds the list for you. The modules are in development; early access members get them first.
Stage 1
Market & demand
Diagnose this stageIs there enough demand – and can you realistically win a share of it?
Stage 2
Positioning & offer
Diagnose this stageWhy should a shopper choose you over the ten listings next to yours?
Competitors & Positioning
Decide who your product is for, why it wins and what price it can hold.
Manufacturer Brief
Turn buyer complaints and expectations into concrete requirements for your factory.
Stage 3
Listing copy
Diagnose this stageDoes the text get found in search and answer what shoppers need to know?
Listing Builder & Optimizer
A new or improved title, bullets, description and backend keywords – with every change explained.
Listing Publishing & Monitoring
Send approved listing changes to Amazon and check that they went live as intended.
Stage 4
Images & A+ Content
Diagnose this stageDo the images sell the product before the shopper reads a word?
Designer Brief & Content
A brief your designer can work from: image sequence, infographics, A+ and Brand Story.
Experiments
Design a test, choose the metric and read the result correctly.
Stage 5
Advertising & traffic
Diagnose this stageIs advertising bringing profitable traffic – or buying sales at a loss?
Launch Strategy
A week-by-week launch plan: price, content, ads, budget and the numbers that show it's working.
PPC Keywords & Campaign Structure
A grouped keyword core, match types, negatives and a campaign structure ready to build.
Advertising Audit
See where your ad spend goes, what it brings back and the order to fix things in.
Stage 6
Conversion & reviews
Diagnose this stageWhen shoppers land on the page, do they buy – and stay happy?
Sales Drop Diagnosis
The likely reasons sales dropped, each with the evidence and a way to confirm it.
Reviews & Returns Analysis
What buyers praise, complain about and expected – turned into changes for product, listing and insert.
Reporting & Unit Economics
Sales, fees, ad spend, cost of goods and profit – by product and brand, with the change explained.
Sales & Replenishment Forecast
How long your stock will last, when to reorder and how much – under several demand scenarios.
Profit Simulator
See how price, cost, ad spend and conversion change profit and break-even.
All stages
Across the whole chain
Turns findings from every stage into one weekly list.
Portfolio & Weekly Tasks
One prioritized list of what to do this week across all your products.
Start with the diagnosis
It takes about 10 minutes and tells you which modules matter for your product, and in what order.