Advertising Audit
See where your ad spend goes, what it brings back and the order to fix things in.
Analyzes spend, search terms, conversion and efficiency in your advertising account. The result is a ranked list of problems and a plan of changes.
PlannedNeeds Amazon Ads
- Fixes
- Stage 5 – Advertising & traffic
- Readiness
- Planned. On the roadmap after the first release. Most planned tools depend on Amazon account connections, which are not built yet.
- Start with
- Requires Amazon Ads
- Result
- Problems ranked by impact
- Planned export
- PDF, Excel (.xlsx), CSV
When you need it
- ACoS keeps rising and you don't know why
- You take over an account from another manager or agency
- Before raising the advertising budget
What you enter
| Input | Required | Note |
|---|---|---|
| Date range | Required | – |
| Target ACoS or TACoS | Required | – |
| Product margins | Optional | To calculate break-even ACoS per product |
Connections
Required
Requires Amazon Ads Your campaigns, search terms, spend and ad sales.
With Seller CentralOptional
Total sales, so the audit can show TACoS and the organic share
Brand RegistryNeeded for some metrics
Search query performance to compare paid and organic terms
Amazon account connections are planned and not available yet. See how connections will work.
What happens during the analysis
- Breaks spend down by campaign type, targeting and search term
- Finds spend with no sales and converting terms that aren't targeted directly
- Checks overlap between campaigns, bids and placements
- Ranks problems by the money involved
What you get
- Problems ranked by impact
- Negatives to add and terms to harvest
- Budget moves between campaigns
- Change plan in priority order
Example result
Sample findings · 60-day ad auditSample data
Observation
What it means
What to do
22% of spend went to search terms with clicks but no orders.Amazon data
Budget is leaking into terms that don't match the product.
Add 41 negatives, starting with the 10 most expensive.
Nine converting search terms run only in broad match.Amazon data
Good terms compete with weak ones for the same budget.
Move them to exact match with their own budget.
Export
PDFExcel (.xlsx)CSV
Planned formats for the product. The demo can export some sample results as CSV, Markdown or a printable page.
Limitations and missing data
- Needs enough history for stable conclusions – usually at least 30 days
- Amazon attributes ad sales within a window, so recent days are still changing
- You apply the changes; automatic changes would need a separate, approved feature