Launch Strategy
A week-by-week launch plan: price, content, ads, budget and the numbers that show it's working.
Combines positioning, economics and your budget into a launch plan by week. Each stage has a goal, a budget and the criteria for moving on.
In developmentNo connection needed
- Fixes
- Stage 5 – Advertising & traffic
- Readiness
- In development. Being built for the first early-access release. Not available to customers yet.
- Start with
- Start with a product description and market data
- Result
- Pre-launch checklist
- Planned export
- PDF, Excel (.xlsx), CSV
When you need it
- Four to eight weeks before your first inventory arrives
- When you relaunch a product after changing the listing or price
- When you need to justify a launch budget
What you enter
| Input | Required | Note |
|---|---|---|
| Positioning and listing | Required | – |
| Landed cost and target price | Required | – |
| Launch budget | Required | – |
| Inventory quantity and arrival date | Required | – |
Connections
Required
None
You can start with a product description and market data – no Amazon account needed.
With Amazon AdsOptional
Calibrates budgets and bids from your account history
With Seller CentralOptional
Tracks inventory and sales against the plan
What happens during the analysis
- Checks readiness: listing, images, inventory and pricing
- Plans the price from launch to target
- Splits the ad budget by phase and campaign type
- Sets success criteria for each stage and what to do if they are missed
- Turns the plan into tasks with due dates
What you get
- Pre-launch checklist
- Weekly plan with price, ad budget and focus
- Success criteria per stage
- Tasks for the Tasks board
Example result
Sample launch plan · first four weeks · Amazon.comSample data
| Week | Price | Daily ad budget | Focus | Move on when |
|---|---|---|---|---|
| 1 | $27.99 | $60 | Exact match on core terms | Click-through ≥ 0.4% |
| 2 | $27.99 | $60 | Add phrase match, collect search terms | First 10 orders |
| 3 | $29.99 | $50 | Harvest converting terms | Conversion ≥ 10% |
| 4 | $29.99 | $50 | Product targeting on weaker competitors | ACoS trending down |
Export
PDFExcel (.xlsx)CSV
Planned formats for the product. The demo can export some sample results as CSV, Markdown or a printable page.
Limitations and missing data
- The plan relies on market estimates – adjust it weekly as real data comes in
- Results depend on the product, competition and season; no rank or sales outcome is guaranteed