Reviews & Returns Analysis
What buyers praise, complain about and expected – turned into changes for product, listing and insert.
Groups reviews and return reasons into themes and measures how often each comes up. Each theme leads to a recommendation for the product, the content or the instructions.
In developmentNo connection needed
- Fixes
- Stage 6 – Conversion & reviews
- Readiness
- In development. Being built for the first early-access release. Not available to customers yet.
- Start with
- Start with a product description and market data
- Result
- Themes with their share of mentions
- Planned export
- PDF, Excel (.xlsx)
When you need it
- Rating is slipping or returns are rising
- Before writing a manufacturer brief
- To learn from competitors' reviews before launching
What you enter
| Input | Required | Note |
|---|---|---|
| Your ASINs | Required | – |
| Competitor ASINs | Optional | – |
Connections
Required
None
You can start with a product description and market data – no Amazon account needed.
With Seller CentralOptional
Return reasons and buyer comments, which aren't public
What happens during the analysis
- Collects public reviews and, if connected, return reasons
- Groups them into themes: praise, complaints and unmet expectations
- Measures how often each theme appears and how it changes over time
- Links each theme to a fix in the product, the listing or the instructions
What you get
- Themes with their share of mentions
- Expectation gaps between the listing and the product
- Recommendations for product, content and insert
Example result
Sample themes · competitor reviews, 1–3 starsSample data
| Theme | Share of mentions | Recommendation |
|---|---|---|
| Trays don't fit the drawer | 34% | Show drawer sizes in image 2 and bullet 1 |
| Trays slide around | 27% | Add non-slip pads; show them in an image |
| Rough edges or splinters | 18% | Require sanded, sealed edges from the factory |
| Other | 21% | – |
Export
PDFExcel (.xlsx)
Planned formats for the product. The demo can export some sample results as CSV, Markdown or a printable page.
Limitations and missing data
- Public reviews are a sample of buyers, not all of them
- Return reasons are available only with Seller Central
- We don't contact reviewers or buyers