Competitors & Positioning
Decide who your product is for, why it wins and what price it can hold.
Compares competing offers side by side, splits the niche into segments and finds a position your product can defend. The result is a positioning grounded in what buyers reward and complain about.
In developmentNo connection needed
- Fixes
- Stage 2 – Positioning & offer
- Readiness
- In development. Being built for the first early-access release. Not available to customers yet.
- Start with
- Start with a product description and market data
- Result
- Competitor matrix with strengths and weaknesses
- Planned export
- PDF, Word (.docx), Excel (.xlsx)
When you need it
- Before you write a listing or brief a designer
- When competitors undercut your price and you need a reason to cost more
- When you enter a new marketplace with an existing product
What you enter
| Input | Required | Note |
|---|---|---|
| ASIN or main keyword | Required | – |
| Marketplace | Required | – |
| Confirmed product facts | Required | Materials, sizes, certifications – only what you can prove |
| Competitor ASINs | Optional | Otherwise selected automatically |
| Target price | Optional | – |
Connections
Required
None
You can start with a product description and market data – no Amazon account needed.
Brand RegistryNeeded for some metrics
Which search terms competitors win, from Brand Analytics
With Seller CentralOptional
Your current conversion rate, to compare against the niche
What happens during the analysis
- Selects the closest competing listings and removes the ones that don't compete with yours
- Compares the offers: price per unit, pack size, materials, claims, images and reviews
- Extracts strengths and weaknesses from competitor reviews
- Groups competitors into segments and finds an unclaimed or weakly served position
- Builds a price corridor from comparable offers
What you get
- Competitor matrix with strengths and weaknesses
- Segment map of the niche
- Positioning statement with proof points from your confirmed facts
- Price corridor with the reasoning
- Claims to avoid or to support with evidence
Example result
Sample segment map · bamboo drawer organizer · Amazon.comSample data
| Segment | Price range | What buyers praise | Main complaint |
|---|---|---|---|
| Plastic sets, 10+ pieces | $19.99–$24.99 | Many sizes, low price | Trays slide around, look cheap |
| Bamboo sets, 5–8 pieces | $26.99–$36.99 | Look, sturdiness | Pieces don't fit standard drawers |
| Expandable bamboo trays | $34.99–$39.99 | Adjustable width | Gaps at the sides, wobble |
| Fabric bins | $17.99–$21.99 | Soft, light | Lose shape, hard to clean |
Export
PDFWord (.docx)Excel (.xlsx)
Planned formats for the product. The demo can export some sample results as CSV, Markdown or a printable page.
Limitations and missing data
- Positioning uses only product facts you confirm – unverified claims are left out
- Revenue shares by segment are estimates
- Review analysis covers public reviews, which are a sample of buyers