Data and security
What we collect today, and how connections will work
The diagnosis works today; the toolkit is in development. This page separates what exists now from what is planned, so you know exactly what happens to your data.
Today
The public site, the free diagnosis and the workspace preview. There are no customer accounts yet.
| What | Status today |
|---|---|
| Early access form | Collects your email, role, marketplace, the tool you are interested in, and an optional ASIN and comment. Used only to contact you about early access. |
| Diagnosis | Your answers are kept only in your browser's local storage so you can come back to them. They reach us only if you send the early access form with your report attached. A share link contains the answers in the link itself; anyone with the link can open the report. |
| ASIN lookup | Sends the ASIN and marketplace you enter to our listing data provider to read public listing data. Results are cached for 24 hours. No account data is involved. |
| Report by email | Your email address is used to send the report and, if you ask, one reminder in about 4 weeks. It is kept as a contact only if you tick “send me news”. |
| Expert review | Your request, the report summary and the link go to our team so a strategist can prepare the review. |
| Usage statistics | If enabled, cookieless statistics show which steps people complete – no names, emails or cookies. |
| Workspace preview | Uses fictional sample data. Nothing you do there is saved on our side. |
| Amazon account connections | Not available. No Seller Central or Amazon Ads data is collected. |
| Payments | Not available. No card details are collected. |
| Cookies | The site sets no analytics or advertising cookies. |
How Amazon connections will work
Connecting will be optional. Tools that start from a product description never need it. When you connect, it will go through Amazon's own authorization:
You approve on Amazon
You sign in on Amazon and approve access there. SellerTools.ai never sees your Amazon password, and you can revoke access in your Amazon account.
Only what tools need
We plan to request the data the tools below use, and not buyer personal information such as names or addresses.
Nothing published without you
Listing changes are sent to Amazon only after you confirm them in Listing Publishing.
Amazon Seller Central
- Catalog and listing attributes
- Sales and traffic reports
- Inventory and fulfillment data
- Fees, refunds and settlement data
- Brand Analytics reports, if your brand is registered
Improves: Niche & Product Audit, Competitors & Positioning, Listing Builder & Optimizer, Launch Strategy, Advertising Audit, Reviews & Returns Analysis, Experiments, Profit Simulator, Manufacturer Brief
Amazon Ads
- Campaigns, ad groups, keywords and targets
- Search term reports
- Spend, clicks and attributed sales
Not a separate connection: a status of your brand on Amazon. Some metrics (Brand Analytics, search query data) and features (A+ Content, Brand Story, experiments) exist only for brand-registered sellers.
Principles we are building to
These are design commitments for the product, not a description of systems already in operation. Specific security measures, retention periods and service providers will be listed here and in the privacy policy before any account data is collected.
- One seller's Amazon data is used only to provide the service to that seller – never shown to other customers or combined into a product for others.
- Amazon data is deleted after you disconnect or close your account, within a period stated in the privacy policy.
- Market data comes from licensed providers; we send them product identifiers and keywords, not your account data.
- Parts of the analysis and writing are done by AI models. Your data is processed only under terms that don't allow providers to train on it.
- Every number in a report states its source: Amazon data, estimate or your input.
Questions about data?
Write to us before you join – we'd rather answer them now than after launch.