PPC Keywords & Campaign Structure
A grouped keyword core, match types, negatives and a campaign structure ready to build.
Collects and groups search terms, assigns match types and negatives, and lays them out as campaigns and ad groups. You get a spreadsheet you can review and build from.
In developmentNo connection needed
- Fixes
- Stage 5 – Advertising & traffic
- Readiness
- In development. Being built for the first early-access release. Not available to customers yet.
- Start with
- Start with a product description and market data
- Result
- Keyword core grouped by intent
- Planned export
- Excel (.xlsx), CSV
When you need it
- Before launching advertising for a new product
- When an existing account has grown into a tangle of campaigns
- When you add a product to a brand that already advertises
What you enter
| Input | Required | Note |
|---|---|---|
| Listing or main keywords | Required | – |
| Marketplace | Required | – |
| Daily budget | Required | – |
| Target ACoS | Optional | – |
Connections
Required
None
You can start with a product description and market data – no Amazon account needed.
With Amazon AdsOptional
Excludes keywords you already target and uses your real search terms
Brand RegistryNeeded for some metrics
Search query performance, and access to Sponsored Brands campaigns
What happens during the analysis
- Collects search terms from market data and the listing
- Removes irrelevant terms and groups the rest by intent
- Assigns match types and builds negative keyword lists
- Lays out campaigns and ad groups and splits the budget
What you get
- Keyword core grouped by intent
- Negative keyword list
- Campaign and ad group structure with budget split
- Structure file in spreadsheet format, to review before you build or upload
Example result
Sample structure · bamboo drawer organizerSample data
| Campaign | Ad group | Keyword | Match |
|---|---|---|---|
| SP · Core · Exact | Drawer organizer | bamboo drawer organizer | Exact |
| SP · Core · Exact | Drawer organizer | drawer organizer set | Exact |
| SP · Use case · Phrase | Kitchen | kitchen drawer organizer | Phrase |
| SP · Research · Broad | Discovery | drawer dividers | Broad |
Export
Excel (.xlsx)CSV
Planned formats for the product. The demo can export some sample results as CSV, Markdown or a printable page.
Limitations and missing data
- Search volumes are estimates
- Review the file before uploading it to Amazon Ads
- Sponsored Brands campaigns require Brand Registry