Experiments
Design a test, choose the metric and read the result correctly.
Helps you turn an idea into a testable hypothesis with clear variants and a success metric. After the test, it explains what the result does and doesn't prove.
PlannedNo connection needed
- Fixes
- Stage 4 – Images & A+ Content
- Readiness
- Planned. On the roadmap after the first release. Most planned tools depend on Amazon account connections, which are not built yet.
- Start with
- Start with a product description and market data
- Result
- Test design: hypothesis, variants, metric, duration
- Planned export
- PDF, Word (.docx)
When you need it
- You have two main images or titles and can't decide
- A change seemed to work but you aren't sure it was the cause
- You want a regular testing routine for key listings
What you enter
| Input | Required | Note |
|---|---|---|
| Hypothesis | Required | – |
| Element to test: main image, title, bullets, A+ | Required | – |
| Test results | Optional | Entered or imported after the test |
Connections
Required
None
You can start with a product description and market data – no Amazon account needed.
With Seller CentralOptional
Traffic and conversion to measure tests you run outside Amazon's experiment tool
Brand RegistryNeeded for some metrics
Required for Amazon's own Manage Your Experiments, which you set up in Seller Central
What happens during the analysis
- Turns the idea into a hypothesis with one changed element
- Defines the metric, duration and the minimum data needed
- Prepares variant texts or the image brief
- Reads the result and states the confidence
What you get
- Test design: hypothesis, variants, metric, duration
- Readout with confidence and the next test
Example result
Sample test designSample data
- Hypothesis
- Showing the trays inside a real drawer on the main image raises click-through.
- Variants
- A: set on white, top view. B: set on white, angled, with scale cue.
- Metric
- Click-through rate; conversion as a guardrail.
Export
PDFWord (.docx)
Planned formats for the product. The demo can export some sample results as CSV, Markdown or a printable page.
Limitations and missing data
- SellerTools.ai does not start or control Amazon experiments – you set them up in Seller Central
- Small listings may not get enough traffic for a clear result