Sales Drop Diagnosis
The likely reasons sales dropped, each with the evidence and a way to confirm it.
Compares traffic, conversion, price, stock, Buy Box and advertising before and after a drop. Each possible cause comes with its evidence, confidence and a check plan.
PlannedNeeds Seller Central
- Fixes
- Stage 6 – Conversion & reviews
- Readiness
- Planned. On the roadmap after the first release. Most planned tools depend on Amazon account connections, which are not built yet.
- Start with
- Requires Seller Central
- Result
- Ranked list of likely causes
- Planned export
- PDF, Word (.docx)
When you need it
- Sales fell and nothing obvious changed
- Rank dropped after a listing edit or price change
- A client asks "what happened?" and needs an answer with evidence
What you enter
| Input | Required | Note |
|---|---|---|
| ASIN | Required | – |
| Approximate date of the drop | Required | – |
| Changes you know about | Optional | – |
Connections
Required
Requires Amazon Seller Central Your sales, traffic, inventory, fees and listing data, through Amazon's own authorization.
With Amazon AdsOptional
Shows whether ad changes explain part of the drop
Brand RegistryNeeded for some metrics
Search query data to separate lost traffic from lost conversion
Amazon account connections are planned and not available yet. See how connections will work.
What happens during the analysis
- Compares sessions, conversion, price, Buy Box share and stock before and after
- Checks listing changes, reviews and suppressed content
- Looks at competitor price and stock moves
- Ranks causes by the strength of the evidence
What you get
- Ranked list of likely causes
- Evidence and confidence for each
- Check plan to confirm or rule out each cause
- First actions
Example result
Sample diagnosisSample data
| Possible cause | Evidence | Confidence |
|---|---|---|
| Lost Buy Box to another seller | Buy Box share fell from 98% to 61% on the same day | High |
| Competitor price cut | Two close competitors dropped price by 15% | Medium |
| Seasonal demand | Same dip last year, but smaller | Low |
Export
PDFWord (.docx)
Planned formats for the product. The demo can export some sample results as CSV, Markdown or a printable page.
Limitations and missing data
- The diagnosis shows likely causes and evidence, not certainty
- Some causes, such as changes in Amazon's ranking, can't be confirmed directly