Reporting & Unit Economics
Sales, fees, ad spend, cost of goods and profit – by product and brand, with the change explained.
Brings orders, Amazon fees, refunds, advertising and your cost of goods into one profit report. Each period comes with a plain explanation of what changed.
PlannedNeeds Seller Central
- Fixes
- Stage 7 – Profit & inventory
- Readiness
- Planned. On the roadmap after the first release. Most planned tools depend on Amazon account connections, which are not built yet.
- Start with
- Requires Seller Central
- Result
- Profit and loss by product and brand
- Planned export
- PDF, Excel (.xlsx), CSV
When you need it
- You see sales in Seller Central but not your real profit
- You report to a client or a partner every month
- Margin dropped and you need to know which cost moved
What you enter
| Input | Required | Note |
|---|---|---|
| Cost of goods per SKU | Required | – |
| Period | Required | – |
| Other costs: prep, inbound shipping, software | Optional | – |
Connections
Required
Requires Amazon Seller Central Your sales, traffic, inventory, fees and listing data, through Amazon's own authorization.
With Amazon AdsOptional
Ad spend assigned to each product
Amazon account connections are planned and not available yet. See how connections will work.
What happens during the analysis
- Pulls orders, fees, refunds and reimbursements
- Assigns ad spend to products
- Applies your cost of goods and other costs
- Compares the period with the previous one and explains the main drivers
What you get
- Profit and loss by product and brand
- Margin, ACoS and TACoS
- Period comparison
- "What changed and why" notes
Example result
Sample monthly report · silicone stretch lids · Amazon.com · SeptemberSample data
| Line | Amount |
|---|---|
| Revenue | $31,740 |
| Refunds | −$635 |
| Amazon fees | −$12,939 |
| Advertising | −$3,650 |
| Cost of goods | −$5,915 |
| Net profit | $8,601 |
Export
PDFExcel (.xlsx)CSV
Planned formats for the product. The demo can export some sample results as CSV, Markdown or a printable page.
Limitations and missing data
- Needs your cost of goods – Amazon doesn't know it
- Some fees, such as storage and returns, arrive weeks after the sale
- Amazon pays out on its own schedule, so profit by order date and by payout date differ