How it works

Diagnose the chain, then fix the weakest link

The same order an experienced Amazon agency follows with a new client: look at the whole picture first, find what limits sales, then fix it in the right order.

Step 1 · Free, works today

Choose your situation

Launching a new product (25 questions) checks readiness before money goes into stock and ads. Improving a live product (29 questions) looks for what limits sales and profit now.

Step 2

Go through the stages – all or one

Seven stages in the order they affect each other: market, positioning, listing, images, advertising, conversion, profit. Each has three to five questions in plain words. After a stage you immediately see its score and findings.

Don't know an answer? Say so. It becomes a blind spot in the report – something that can cost money without you seeing it – with the module that would measure it.

Step 3

Get the report and treatment plan

Overall score and a score for each stage
The weakest link – the stage that sets the ceiling for the others
The three things to fix first
Every finding: what it means and what to do
A treatment plan: which modules fix what, in order
PDF download and a share link for your team, client or agency

Step 4 · In development

Fix with the toolkit

Each stage has modules that do the agency work: niche research, positioning, listing, designer brief, launch plan, PPC structure, ad audit, profit reporting and more. See the toolkit or preview the workspace with sample data.

A FINDING FROM THE SAMPLE REPORT

Your ACoS is above break-even.

Critical

What it means: Every sale from ads currently loses money. That can be a deliberate launch investment – but only with a plan and an end date.
What to do: Find which campaigns and search terms push ACoS up and fix them first; check whether the price leaves enough margin.

Work it out now with the free break-even calculator →

Stage 5 · Advertising & trafficFixed with: Advertising Audit · PlannedYour answer: “Yes, and our ACoS is above it”

How scores are calculated

Each answer gives 0–3 points; a stage score is the share of possible points.
75 and above – Healthy; 45–74 – Needs work; below 45 – Critical.
A single critical issue makes the stage critical, whatever its score.
“Fix first” ranks issues by severity and picks them from different stages where possible.
The rules come from Amazon agency practice. Thresholds like margin or rating are general guides; your category may differ.

The diagnosis uses your answers only. It doesn't read your Amazon account or market data yet – that's the next step, once connections are built.

Ten minutes to your weakest link

Free, no account, no Amazon login. Your answers stay in your browser until you choose to share the report.

See a sample report Start free diagnosis