Not sure the niche is worth it
How to size demand by search term, read the review barrier, account for seasonality and spot category risks before money goes into inventory.
Guides
Start from what you notice
Seven short guides, one per stage of the sales chain. Each starts with a symptom, explains the likely causes and how to check them – then lets you diagnose that stage in about a minute.
Competitors undercut my price
When a competitor cuts price, matching it is rarely the answer. How to check your price position, find an advantage shoppers can see and protect your margin.
Low organic traffic
If shoppers don't find your listing in search, start with the text: title order, keyword coverage, bullets, backend terms and listing health.
Clicks, but few sales
When shoppers reach your page but don't buy, look at the images first: sequence, objections, mobile readability and A+ Content.
Ads keep getting expensive
High ACoS is only a problem relative to your margin. How to find your break-even ACoS, cut wasted spend, fix campaign structure and read TACoS.
Bad reviews or returns
How to turn negative reviews and return reasons into themes, separate product problems from expectation problems, and fix the right one.
Sales up, profit down
When revenue grows but money doesn't, check profit per unit after all costs, the margin buffer, TACoS and stock. How to find the cost that broke the economics.
Not sure which symptom it is?
The diagnosis checks all seven stages and shows which one holds sales back.