For sellers and brands
From product idea to launch – and from a live listing to more profit
Two common jobs, broken down into tools. Each step says what you give, what you get and whether you need to connect Amazon.
Start with the free diagnosis – it tells you which of the steps below matter most for your product.
Launch a new product: the modules, in order
Everything in this sequence works without an Amazon account: you start with an idea, a keyword or a supplier quote. You finish with a listing, a designer brief, a launch plan and a PPC structure.
| # | Tool | You give | You get | Needs |
|---|---|---|---|---|
| 1 | Niche & Product Audit In development | Product idea, main keyword, supplier price | Verdict on the niche, price levels and risks | No connection needed |
| 2 | Competitors & Positioning In development | Confirmed product facts, target price | Positioning statement and price corridor | No connection needed |
| 3 | Profit Simulator In development | Landed cost, size and weight | Profit per unit and break-even ad spend | No connection needed |
| 4 | Listing Builder & Optimizer In development | Positioning and product facts | Title, bullets, description, backend terms | No connection needed |
| 5 | Designer Brief & Content In development | Listing, photos or specs | Image-by-image brief and A+ plan | No connection needed |
| 6 | Launch Strategy In development | Budget, inventory, launch date | Week-by-week plan and success criteria | No connection needed |
| 7 | PPC Keywords & Campaign Structure In development | Listing, budget | Campaign structure and keyword file | No connection needed |
Why this order: positioning decides what the listing says and what the images prove; the profit simulator decides how much advertising the launch can carry.
Improve a live product: the modules, in order
For products already selling, most answers are in your own account data: traffic, conversion, ad spend and fees. These tools need Seller Central or Amazon Ads – connections that are planned but not available yet. Reviews and listing work can start without them.
| # | Tool | You give | You get | Needs |
|---|---|---|---|---|
| 1 | Sales Drop Diagnosis Planned | ASIN and date of the drop (Seller Central) | Likely causes with evidence | Needs Seller Central |
| 2 | Reviews & Returns Analysis In development | Your ASIN and competitors | Complaint themes and fixes | No connection needed |
| 3 | Listing Builder & Optimizer In development | Current listing and confirmed facts | Improved listing with change log | No connection needed |
| 4 | Advertising Audit Planned | Amazon Ads account, target ACoS | Problems ranked by money at stake | Needs Amazon Ads |
| 5 | Reporting & Unit Economics Planned | Seller Central, cost of goods | Profit by product and what changed | Needs Seller Central |
| 6 | Sales & Replenishment Forecast Planned | Seller Central, lead times | Reorder dates and quantities | Needs Seller Central |
What you need to start
For a new product
- A main keyword or a competitor ASIN
- The facts you can confirm about your product
- Supplier price and size, for the profit check
For a live product
- Your ASIN
- Cost of goods per SKU
- Seller Central and Amazon Ads access – when connections become available
Tell us what you sell
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